L’Oreal Elvive Purple Shampoo is specially formulated to neutralize yellow tones in colored hair, preserving vibrant, cool shades. Its purple pigments counteract brassiness, enhancing the brightness and clarity of blonde, silver, or highlighted hair. Suitable for regular use, this 200ml shampoo gently cleanses while maintaining hair color integrity and softness, leaving hair refreshed and radiant. Ideal for those seeking professional-level color care at home.
About this item
Keep your blonde, silver, or bleached hair cool and vibrant with L’Oreal Elvive Purple Shampoo. Enriched with purple pigments, it neutralizes unwanted yellow and brassy undertones, restoring your color’s purity and brightness.
This toning shampoo also nourishes hair fibers to maintain softness and prevent dryness, giving you salon-quality results at home.
Key Benefits:
-
Neutralizes yellow & brassy tones
-
Brightens blonde, silver, and platinum hair
-
Enhances color vibrancy and shine
-
Gently nourishes and softens hair
-
Ideal for weekly or occasional use
How to Use:
Apply to wet hair, massage gently, and leave on for 1–5 minutes depending on desired tone. Rinse thoroughly.
